How Pinterest Can Boost Your Income

Posted on 01/25/2012

Watch out Twitter, MySpace and Google Plus+. There’s a new social networking craze catching on. Pinterest is a visual bookmarking site and experts say it recently ranked as the 60th most visited site in the US. According to ComScore, Pinterest experienced a 270% increase in unique visitors between November and December. While using the site is a great way to be inspired in the areas of home décor, fashion and photography, there are also ways Pinterest can help you boost your income.

Photographers Pinterest is all about photography so it’s a natural fit for people who take photos professionally. Brides are increasingly using Pinterest to find inspiration for planning their upcoming ceremonies and receptions. Photographers who generate a following on Pinterest could easily find job leads through the site. The key is pinning your own work on your website because every pin is embedded with the link where it originated. That way if a bride or potential customer falls in love with your photo on Pinterest she knows exactly who took it and how to hire you.

For people who make an income off of blogging, Pinterest can actually help boost revenue. By pinning photos from each of your blog posts you may end up getting additional traffic from people who find you on Pinterest. The key is turning those visitors into regular readers which happens with great content.

Editor’s note: we’re addicted to’s Pinterest board – check it out!

It may seem odd that people who earn money writing could benefit from a site with such a limited amount of words, but it’s possible. One of the standard “pin boards” Pinterest users can generate involves books they’d like to read or books they love. (In fact you can check out my favorites by following me on Pinterest!) If an author’s book cover appears on fans’ boards, new readers may be more tempted to go out and buy their own copy.

Online Retailers
No matter what you sell—clothing, bachelorette party supplies or cakes—if you have an ecommerce site you should be using Pinterest. Pin every product on your site for the opportunity to reach new customers through Pinterest. You may also want to consider adding a pin button to your product page so visitors are reminded to pin your items as well. More pins lead to increased traffic which hopefully will have your register ringing with sales.

Designers and Artists
Pinterest definitely offers another avenue for designers and artists trying to make a name for themselves. They no longer have to beg bloggers or galleries to highlight their work. Now they can use Pinterest to get attention. And with all the attention Pinterest is getting that shouldn’t be too difficult.

By Alison Storm

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