Holiday Price Guarantees: Retailers Offering Them and What It Means

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Posted on 11/23/2011

We all want to buy the best Christmas gifts at the best possible price. There’s nothing worse than braving the crowds to get your holiday shopping completed only to discover stores have lowered the prices right after you put your presents under the tree. Some stores are giving shoppers a guarantee against this annoying holiday tradition. Keep reading for details on this perk and how it works.


What is a Christmas Price Guarantee? A Christmas Price Guarantee is like insurance for consumers. If you buy a gift only to see it priced lower at the same store or another retailer, take in your receipt and the ad to get a refund. Sometimes you can get cash in hand, but in Walmart’s case you’ll receive the reimbursement in the form of a gift card.


Stores Offering Christmas Price Guarantee
Walmart unveiled their Christmas Price Guarantee back in October. Other major retailers offering a slightly stricter version of the guarantee include Best Buy and Target who both give consumers price matching opportunities even after a purchase is made.


Time Frames Vary
Time limits for these offers depend widely on the store. At Best Buy consumers are allowed to price match a purchase up to 14 days after buying a cell phone, computer or camera. For TVs that’s extended to 30 days. At Target you only have seven days to bring in your Target receipt and the competitor ad to receive the reimbursement. However at Walmart, under the Christmas Price Guarantee, shoppers can bring their original receipt and a local competitor’s current ad to the customer service desk until December 25 to get the difference on a gift card.


Keep Researching

You may think your holiday shopping is over once a healthy layer of presents are resting under the Christmas tree. But if you really want to insure that you’re getting the best bang for your holiday buck you’ll keep researching long after you’ve used up the wrapping paper. Try using a free price match notification service like Price!Pinx. Tag the item online that you bought and they’ll monitor the price, emailing you if it drops. That’s really the only way you can be absolutely sure you’re getting the most out of your gift giving budget.


By Alison Storm


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