TradePub - Free abridged copy of "Personality Not Included"

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Posted on 04/24/2009

Think about it: When you're buying a purse by Jessica Simpson, perfume by Paris Hilton, or even Suzanne Somers' Thighmaster, you're not just buying a product, you're buying a personality. There are loads of non-celebrity and non-name branded products out there that are identical, but don't have the instant name & personality recognition. If you own your own business, you understand the importance of getting a toehold on the market by making your product and brand unique and recognizable. That's why this free abridged copy of the bestseller "Personality Not Included" from the Bargainist & TradePub is so useful! Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. You'll find out how to put personality into action effectively to increase sales & brand loyalty.

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